Saturday, November 10, 2012

Three Mac apps to help you self publish your book


As a writer, I'm always looking for ways to maximize my revenue streams. While doing contract technical writing is working out pretty well for me, I'd like to start work on writing some content that earns money over time. To that end, like millions of dreamers, I'm starting to look at creating ebooks and self-publishing them. I've tried a bunch of programs for the Mac to create ebooks and these three below are the ones that I liked best.

As a forewarning, I'm not going to go too far into the various bookstore formats, other than to say that at the least you'll need to start with a Microsoft Word or ePub file. While Amazon and the like will accept a Word file to publish, to ensure your book converts to the various proprietary formats, I recommend creating an ePub file as your base. EPub is the most common ebook file standard, and I think you'll have fewer problems starting with that. Fortunately, the ebook creation apps I'm going to tell you about all export an ePub natively. While there are Automator scripts to convert text to ePub, by using these packages you're pretty much guaranteed to keep your document formatting.

One quick note up front: I'm not going to include Apple's own iBooks Author tool. That's because my goals for this piece were simple: talk about ebook-making programs that can be used in multiple bookstores and create files that aren't just static images of a page. iBooks Author creates static pages that can only be used in the iBookstore. That's great for getting an interactive textbook into the iBookstore, but not so good for other kinds of books.

Pages

Apple's Pages app ($19) is probably the most straightforward and easiest way to create an ePub file. You will need to use a Word Processing template, not a Page Layout template. Other than that, you pretty much just type, type, type until your Great American Novel is done. You're going to want to use consistent formatting, taking care to use document styles while typing away, or you're going to have to go back and reformat the thing. Document styles are important because an ePub file is basically an HTML file with some CSS formatting applied. Therefore, using the Body style for your body text, and the heading styles for your headings will make your life a lot easier come file export time, especially if you need to create a Table of Contents. This support article by Apple has some handy tips for using Pages to create ePub files.

Scrivener

If you're a serious writer, odds are you're already using the wonderful Scrivener ($44.99) by Literature and Latte. Scrivener is a sort of Swiss Army knife of writing programs. It's very flexible, and allows you to essentially merge and move around text files to create a piece of finished work (be it a printed manuscript, file, or ePub file). I've used it for some screenwriting, where I want to change the position of a scene. Rather than cut and paste, I could just drag that text file to the place I wanted it. While you could just use one text file for your entire body of work, laying out your file similar to the screenshot below will allow you to take full advantage of the program's offerings. It's a fantastic way to work on bits of chapters at a time without worrying about mucking the whole file up.


Once you're done, just go to the file menu and choose Compile and then choose whether you want to create ePub, .Mobi, or .iBook chapters.

Adobe Indesign

Yes, that's right: I'm recommending a $699 page layout program to create ebooks. No one is more surprised about this than I am. When I was offered a briefing from Adobe on using Indesign for this purpose, I tried to put it off due to my preconceived notion that using Indesign to create ebooks would yield a result similar to a Zinio magazine: a big honking static PDF-type file.

I was wrong.

Indesign, as it turns out, is a pretty powerful ebook creation program. In short, you can take a file you've created a smashing page layout of and turn it into an ebook. You can adjust the typography and create an ebook that looks almost exactly like a printed book. It'll even fairly easily convert your initial drop caps into something the ePub file can understand. If you really need your ebook to look its very best, Indesign may be the best option.


But Lordy it's not cheap. Indesign is a full-featured page layout program that designers use to create all sorts of material (ads, books, flyers, etc.). At $699 if your books are just text you're probably better served with Pages or Scrivener because Indesign's strengths are in layouts combining images and text.
If you're working on an ebook that's, say, a technical reference book with a ton of images and you want it to look damn good, Indesign is worth the expense. I was thinking of working on such a project a while back; had I gone through with it, I likely would have reached for my credit card quite happily.
Indesign also has a serious learning curve. It's not a program you master in a weekend, or, say, a week before a deadline. In my case, I used to run a pre-press shop so my Indesign knowledge was pretty good, albeit rusty.

The app I use

Right now I'm using Pages, for the simple reason that it also runs on my iPad, meaning I can use my lunch breaks at work to write. Literature and Latte is working on an iPad version of Scrivener, but it doesn't sound like it'll see the light of day for quite some time. So, an app that I can use on multiple platforms and sync via Documents in the Cloud wins. It also helps that right now I'm working on short stories and novellas, which are well within Pages' means to handle.


http://feedproxy.google.com/~r/OmMalik/~3/VrfnXOqVEf4/story01.htm
http://gigaom.feedsportal.com/c/34996/f/646446/s/2573abab/l/0Lgigaom0N0Capple0Cthree0Emac0Eapps0Eto0Ehelp0Eyou0Eself0Epublish0Eyour0Ebook0C/story01.htm

Monday, November 5, 2012

NowThis News, the social-news video app from HuffPo's former leaders, goes live

NowThis News, a social news video application from Huffington Post co-founder Ken Lerer and former CEO Eric Hippeau, is trying to make watching the news fun and interesting for a new generation of consumers. The app, which is now available on iOS, curates a combination of original and third-party news videos. It's being pitched as the only video news app users need, but the early selection is a little skimpy.

I downloaded the app, which quietly went live on Friday, and browsed through the selection. Currently, there's categories for Top stories, Obama vs. Romney, Awesome debates, Malala, Tech and Fun. Users can swipe through a selection of video clips for each category. The opening video right now is an original clip that sums up some of the complicated math that Obama and Romney need to pull off to win enough electoral votes.

NowThis NewsMost of the clips are introduced by a NowThis News host. Some clips from users or outside sources, like a wordless video of post-Sandy gas lines, are just launched with NowThis News branding. Eason Jordan, a former chief news executive at CNN who is now general manager for NowThis News, told me Monday that the app will get eight to 10 original clips added through the day, which is supplemented by an additional 10 to 15 clips. The goal is to get people watching video news again using the tools they turn to most frequently.

"We feel like younger people are not watching traditional TV news, they're getting video news from mobile and social, and we're building for that audience," Jordan said.

The company, which launched in stealth mode in April under the name Planet Daily and has $5 million in funding, will also be releasing an Android app in the coming weeks. Users can also access NowThis News videos through the company's Facebook and Twitter pages and through a dedicated vertical on BuzzFeed.

NowThis NewsJordan said NowThis News is trying to escape the trap of being boring by encouraging feedback and interactivity. That means users can submit their own videos, comment on current clips and suggest future stories.

I pointed out to Jordan that some of the content is getting a little stale, including old footage from the presidential debates and a look at the fall from space by Felix Baumgartner. He said the content pipeline is just getting cranked up and will produce even more pieces as NowThis News builds out its team, which is currently at 25 people. He believes a diet of 20 to 25 videos a day will satisfy most users.

NowThis News' focus on news and interactivity may pit it against HuffPost Live, the Huffington Post's streaming video network that tries to elicit user participation through webcams, smartphones and tablets. Jordan said that he respects HuffPost Live, but the service is a stream of "talking heads," while NowThis News lets people choose which videos they want to view.

Election day will be an interesting test of whether watching NowThis News is better than just flipping channels, picking off videos from a user's social stream or turning to any of the social video apps available.



http://feedproxy.google.com/~r/OmMalik/~3/EOt3nvS91IU/story01.htm

http://gigaom.feedsportal.com/c/34996/f/646446/s/25424ecb/l/0Lpaidcontent0Borg0C20A120C110C0A50Cnowthis0Enews0Ethe0Esocial0Enews0Evideo0Eapp0Efrom0Ehuffpos0Eformer0Eleaders0Egoes0Elive0C/story01.htm

Wednesday, August 8, 2012

Could companies who pay bloggers for positive posts be forced to reveal who they're paying?

Do you get paid to blog on given topics?  You may be forced to reveal such arrangements.  The judge hearing the Google/Oracle case has ordered the two companies to reveal the names of reporters, bloggers and other commentators they have paid.  This demand comes following the intellectual property lawsuit between Google and Oracle over Android and whether that operating system infringed on Java.  The judge said in his ruling that he's concerned that payments to bloggers and reporters by either Google or Oracle could have influenced the analysis published in the public sphere, and that the information would be useful to an appeal hearing.  The firms have until Aug 17 to respond.

For example Florian Mueller, a patent consultant based in Germany, revealed on 18 April that Oracle had "very recently become a consulting client", two days after the court case began.


http://www.bbc.com/news/technology-19181172

Tuesday, August 7, 2012

Monday, July 23, 2012

Could Kickstarter be used to crowdfund journalism?

Curious idea - use of crowdfunding systems like Kickstarter to raise funds enabling journalists to cover stories. I suppose the result would be people paying for stories they'd like to be covered.

FROM THE ARTICLE: Crowdfunding could be another: one journalist in Michigan has raised funding through a Kickstarter campaign so he can travel around the U.S. interviewing people about the upcoming election. Could crowdfunding allow other journalists to do investigative or in-depth projects as well? Chris Killian, a journalist from Kalamazoo came up with the idea of driving through swing states like Iowa, Pennsylvania and New Hampshire in order to take what he calls the “pulse of the people.”

http://gigaom.com/2012/07/23/could-kickstarter-be-used-to-crowdfund-journalism/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29&utm_content=Google+Reader

Learning from this week’s crash course in citizen journalism

As newspapers and other traditional media outlets continue to lay off reporters and even shut down their printing presses, one of the big questions has been what will fill the gap that is left — where will the journalism come from? In some cases, papers are outsourcing hyperlocal reporting to services such as Journatic (which has been criticized for a series of ethical lapses), but this week we’ve seen signs that something else could help as well: namely, amateurs committing what Andy Carvin of NPR has called “random acts of journalism.” They may not replace the traditional journalism we’re used to, but they are certainly going to help, and they could even bring additional benefits that mainstream journalism doesn’t provide.

http://gigaom.com/2012/07/22/learning-from-this-weeks-crash-course-in-citizen-journalism/

Thursday, March 22, 2012

Scott Rosenberg, one of Salon.Com founders, "Says Everything" (About Web Media)

Scott Rosenberg, author of the blogging history "Say Everything," founder of mediabugs.org and executive editor of Grist, skyped in with my Pace University Blogging a Better Planet class last fall. If you're interested in Web communication, it's worth a half hour!
Rosenberg's book: http://www.sayeverything.com
http:www.Grist.org
Dot Earth blog:
http://dotearth.blogs.nytimes.com